Lead LIC's fastest-growing genetics category, combining beef breeding expertise with product management to drive industry impact.
About the company
LIC is a farmer-owned co-operative and world leader in pasture-based dairy genetics and herd management. With over 100 years of expertise, they're guided by a primary focus of delivering value for their farmer shareholders. Their promise is an extraordinary customer experience, and they're now transforming one of the most exciting spaces in their business – beef genetics.
About the role
We’re looking for a commercially minded product manager with a strong beef breeding background to own and grow the beef and non‑replacement genetics portfolio, including a key SGL dairy product. You’ll be the link between breeders, farmers, agri‑managers, and internal R&D and operations teams – turning market insight into practical, farmer‑ready solutions.Around 20% of your time will be in the field: attending bull sales and open days, visiting key accounts, and building confidence in beef and SGL products with agri‑managers and farmers. The balance will be office‑based, shaping product strategy, coordinating projects, and making sure great ideas make it all the way from breeding scheme to on‑farm execution.
What makes this role exciting
- Growth opportunity: Lead products in LIC's fastest-growing category with genuine commercial impact
- Industry influence: Represent LIC at industry events, bull sales, and strategic discussions shaping the future of dairy beef
- Hands-on impact: This is a practitioner role where you'll be out with farmers, at open days, and working directly with beef breeders
- Innovation at scale: Help introduce LIC's new purposeful beef breeds while managing complex stakeholder relationships
What you’ll be doing
- Managing the beef and SGL product portfolio from discovery through to market delivery
- Building and maintaining exclusive relationships with beef breeders
- Being the go-to expert on beef genetics within LIC
- Traveling regularly (approximately 20% of the time) to be present at open days, bull sales, and on-farm with agri managers and farmers
- Working closely with R&D to translate complex genetic science into practical farmer solutions
- Collaborating across Operations, Marketing, and Sales to bring products to market
- Using data and cohort analysis to drive product decisions and strategy
- Representing LIC in industry discussions around the future of dairy beef
What we're looking for
- Agricultural science degree (or equivalent qualification)
- Genuine beef breeding knowledge – ideally from hands-on experience
- 4+ years in genetics-related roles or agribusiness
- Strong product management skills with experience in discovery and delivery
- Excellent communication skills – you need to be able to relate to farmers, present to leadership, and influence without authority
- Commercial acumen and the ability to think strategically about market opportunity
- Willingness to travel and be the face of LIC at industry events
- Ability to be based in Hamilton
If you are interested in the opportunity please APPLY NOW or call Vanesha Din on 021569499 if you have further questions Please note you must have current NZ work rights
